Digital newspaper readership is growing among all ages, but especially among millennials. Despite their growing appeal among younger readers through digital channels, newspapers still maintain an educated and affluent audience. Scarborough’s Attitudinal Module combines GfK MRI’s attitudinal data points with Scarborough’s local and national consumer insights bringing the WHY to the WHO, WHAT, HOW and WHERE. Compare your local market behavior to that of the rest of the U.S. adult population with Nielsen Scarborough’s USA+ study examining national demographics. A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. Nielsen Scarborough is a national media research company that conducts over 200,000 surveys per year in over 120 local areas like yours. Lagniappe is distributed to more than 1,300 locations in Mobile and Baldwin Counties. These studies allow you to dive deep into local market-specific brands and media choices to create programs that will move your local audiences to action. How about insights on consumer attitudes, health care behaviors or special customer segments? 1; Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. From INMA. Nielsen Scarborough is a national media research company that conducts over 200,000 surveys per year in over 120 local areas like yours. Individuals still spend an average of one hour reading their Sunday paper. Readership numbers, which were provided by Scarborough Research, include circulation, shared copies and any other way that someone could end up reading a newspaper. More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. The editorial content of this newspaper and any supplement is prepared, edited and provided by the Public Affairs Office of Navy Region Mid-Atlantic. Nielsen Scarborough Consumer Survey and Why Nielsen Conducts It. Fifty-seven percent of millennials read newspaper content in print or digital form in an average week. Compared to previous decades, younger readers now account for a greater percentage of newspaper readers. Newspaper circulation revenue worldwide 2012-2017, by platform; Worldwide print newspaper circulation 2013-2017; ... Nielsen Scarborough, & Nielsen. peninsulawarrior.com Facebook Twitter The Langley Peninsula Warrior (Air Force) and the Fort Eustis Peninsula Warrior (Army) are produced by the 633d Air Base Wing Public Affairs office for members of the U.S. Air Force and Army. Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the country, in markets large and small, to collect data on media usage habits, consumption patterns and … Scarborough research daily newspaper readership Layer in the ability to tie back proprietary results to the core Scarborough datasets and you’ve got powerful research. Half of the ST's readers … Download a customizable template here. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month—whether it be in print, on a website or via mobile app. All newspaper readership data is from Scarborough Local Market Studies for the six month periods ending July/ August 2007, ... (www.nielsen.com). Weekend Newspaper Readership increases from a year ago as Australians seek out trusted sources. Scarborough uses a 3-part survey with over 210,000 respondents. Using Scarborough’s existing and extensive respondent base as a sampling platform, custom research projects can be conducted quickly and at a reduced cost. Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. Measuring 200,000+ American consumers annually, Scarborough USA+ provides detailed insights into the day in a life of the American consumer. Nielsen Scarborough has been measuring media, retail and lifestyle habits on a national and local level for more than 40 years. The Customer Intelligence Gap in CPG Advertising, Africa's Prospects: Macro Environment, Business, Consumer and Retail Outlook Indicators, Case Study: How Blue Lizard Australian Soared from Small CPG Manufacturer to Market Leader in three years, Case Study: 'Open Your World' To Consumers Through Storytelling, Newswire | In Good Spirits: How Stolichnaya Increased Brand Lift by 30.8% | Nielsen, Warming Up to Consumers Through Package Design, Case Study: Predicting Which Product Designs Drive the Highest Revenue. Scarborough packs more than 1,200 products, services and retail shopping categories into each local database, making every item measured a possible business opportunity for you. Whether you’re involved in the planning, buying or selling of advertising, or responsible for brand strategy, Nielsen Scarborough insights give you the power to expand business, create effective marketing strategies and, ultimately, achieve your business and marketing goals. Nielsen Scarborough Consumer Survey and Why Nielsen Conducts It. As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual. Scarborough provides clients with actionable and dynamic insights on the product consumption habits, demographics, lifestyles and media usage of today's consumer. Among monthly newspaper readers, a slight majority (51%) read in print exclusively. Interested in telling your newspaper market’s cross-platform story? You need to know who your consumer is, as well as their unique behaviors and what motivates them. The Flagship is produced by Navy Region Mid-Atlantic staff. Nielsen, and Nielsen Scarborough. We use cookies to ensure that we give you the best experience on our website. Newspaper readership distribution, by platform (print, web, mobile). The AAM-Nielsen Local audience summary database contains news media publications' average circulation, print and online readership, total combined audience and total unique website users and a variety of print demographic information for both national and local news media. Unlock the power of Scarborough with Nielsen’s user-friendly, web-based software platform, PRIME Lingo®. The newspaper has a daily average issue readership of … Looking to understand consumer media trends in Atlanta, Wichita, Spokane, or any other locality in the country? ST still best read newspaper: Nielsen Readership growth aided by ST.com, with rise in daily readers online of close to 45%. Drawing upon our most current local-market survey data, we show audience estimates for nearly 200 printed newspapers and their Web sites. 1 There’s a myth that newspaper readers are greying. About Newspaper National Network LP. Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough. Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open, What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic, Being Seen On Screen: Diverse Representation and Inclusion on TV. Developed specifically for the Scarborough datasets, PRIME Lingo® offers you the power to create your own custom reporting including cross-tabulations, media rankers, mapping, consumer profiles and trending analysis. Source: Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 – 2015, Release 1 “State of the News Media 2016” A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. The researchers looked at how many adults in the United States consumed newspaper content via print, the Web, and mobile in the previous 30 days. Since 1873 NCPA has supported North Carolina newspapers, readership and advertising. The report was based on Nielsen newspaper readership data. Insights can be customized to a local, regional or national level and include deep dives into demographics, lifestyles, shopping patterns, retail behaviors, technology usage and media preferences. About Nielsen Scarborough. Copyright © 2020 The Nielsen Company (US), LLC. Combined circulation of the largest U.S. newspapers 2012-2014, by platform Monthly sales volume of newspapers in China 2011-2020 Leading newspapers in Canada 2013-2015, by weekly circulation Digital newspaper readership is growing among all ages, but especially among millennials. Scarborough’s Top-Tier Local Market Studies, newspaper audience ratings, and multiple market and national studies are accredited by the Media Rating Council (MRC). Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. Whether you want to dive into the data on your own or commission custom studies, Nielsen Scarborough’s analytics provide the tools you need to harness the power of data and move your business forward. Maybe just a quick statistic or two about a particular business? We combine in-depth health care information from Kantar Media’s MARS Consumer Healthcare Study with Nielsen Scarborough’s insights. "Distribution of Monthly Digital Newspaper Audience in The United States in 2015, by Age." Better understand your customers and prospects so you can market to them with tailored messages and products. Understand how fans prefer to engage with their favorite sport (TV, cable, audio, social media or in-stadium), learn which teams they root for and gauge avidity from listening and viewing behaviors. The Seattle Times Media Solutions is a comprehensive marketing agency with unprecedented knowledge of the Northwest market and competitive landscape. Each year, we survey over 200,000 individuals across the U.S.. Survey methodologies vary by local market with measurement tactics including phone interviews, survey booklets, television diaries and internet surveys. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. According to Nielsen/Scarborough Media surveys, Lagniappe has a weekly print readership of nearly 80,000 and a monthly web readership of 50,000 viewers, making it the most read privately owned newspaper in south Alabama. Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. (March 3, 2016). A Scarborough perspective on news, sport, what's on, lifestyle and more, from your local paper The Scarborough News. The company’s full name is Nielsen Scarborough. Hispanics are a rapidly growing consumer group. However, millennials are 39% more likely to read a newspaper on a mobile device than other age groups. A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. Average readership per issue of free newspapers in Belgium 2019 Average reach per issue of free newspapers in Belgium 2017-2019 Canada: regional daily newspaper readership … In total, newspapers reach 69% of the U.S. population in a given month. In total, newspapers reach 69% of the U.S. population each month. They are 11 percent more likely than the average adult to do so. It is the first using DCR calibration. Newspaper Readership is Impressive! Maximize your health care-specific marketing and advertising strategies with health care insights provided via the Scarborough MARS Healthcare Module. The Nielsen Scarborough Consumer Survey asks about the activities you like, your shopping, travel and entertainment preferences, and your media choices – which newspapers you read, what you listen to on the radio, and what programs you watch on TV or other devices. Newspaper Readership. Evaluate consumer segments and vital advertising categories, such as automotive, shopping, technology, banking, telecommunications, fast food, fast-moving consumer goods and more. If you’re looking to understand how your sponsorship activities are driving brand perception, gauge your brand health, understand specific media audiences or gain a better appreciation for the effectiveness of your advertising campaigns, Nielsen Custom Analytics can provide a solution built especially for you. Millennial Newspaper Readership (Infographic) By Staff August 22, 2016. Phone: 1-855-807-2272 or email:localinfo@nielsen.com SURVEY OPERATIONS CENTER. Below is a list of media types and what type of audience Scarborough reports for viewership, listening or readership. By understanding the bigger national picture, you can identify countrywide trends and evaluate opportunities across markets. Nielsen Scarborough’s Segmentation Systems summarize complex consumer profiles to represent key segments with catchy, memorable names. Nielsen Scarborough’s consumer insights provide the detailed knowledge you need to understand today’s evolving consumers, no matter your market or industry. Enter your username in the field below to access news media publications. Need a national perspective on consumer shopping habits? Knowing the unique behaviors of your customers will give you a better understanding of the marketplace and your competitors, so you can develop strategies that highlight your strengths and reach the right clientele. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March. Canada: regional daily newspaper readership share 2015, by gender; Average reach per issue of free newspapers in Belgium 2017-2019; ... Nielsen Scarborough, & Nielsen. Learn how avid sports fans are at a local market level, as well as the demographics for major and minor league sports teams with Nielsen Scarborough’s comprehensive measurement. As a leading authority on the American shopper, Scarborough is the choice of over 3,500 media, marketer and agency clients for local, regional and national consumer information. Individuals still spend an average of one hour reading their Sunday paper. Scarborough is the most comprehensive, local market, syndicated survey available for major markets. Scarborough found that newspaper website audience is growing and is compensating for some of the declines in print readership. Sports fans can be extremely passionate and loyal. Contact Information HEADQUARTERS. Newspaper Readership Statistics | Custom Survey | Nielsen Scarborough Case Study. Scarborough Research, the newspaper audience ratings service, released the results of a special analysis of newspaper website audience. Users have access to demographics, marketing data, consumer behavior (purchasing and product usage data), market segments, health, and business points for States, Congressional Districts, Counties, Cities/Places, ZIP Codes, Census Tracts and Block Groups. According to the recent study, 81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively. Virginia Media is the proud publisher of all official base newspapers for Hampton Roads, the largest military market in the world. Scarborough Newspaper Audience Readership Naa November 2009 A 1. Uncategorized; Scarborough research daily newspaper readership Written by on June 17, 2020 . The Newspaper Media Audience by Household Income Group Newspaper Media Household Income– Less than $50K HHI $50K–$99K HHI $100K - $249,999 HHI $250K or more Newspaper Print–Past Week 48% 51% 54% 57% SINGAPORE — More Singaporeans are going online to read the news, amid overall falling readership of Singapore newspapers that continue to publish a hard copy. 4401 N. Fairfax Dr. There’s no doubt that the newspaper industry has seen its fair share of change and evolution over the past decade or so, some of which has resulted in a loss of confidence from agencies, marketers and even researchers. Nielsen Scarborough Hispanic market research services include the Nielsen Scarborough Local Market Hispanic Studies, as well as a Hispanic Multi-Market Study. Twice a year, Nielsen Scarborough publishes a report on U.S. newspaper audiences. Magazine comparatives Q2 2014 – Q1 2015 If you have any questions regarding the reports, please contact your Account Manager or the media helpdesk 0800 457 22 We gather information about radio listening, newspaper and magazine reading, television viewing, leisure activities and shopping habits. Gain deeper knowledge of Puerto Rican consumers by examining their demographics, lifestyle activities, attitudes and media consumption patterns. 3111 N. … Each year, we survey over 200,000 individuals across the U.S.. Survey methodologies vary by local market with measurement tactics including phone interviews, survey booklets, television diaries and internet surveys. Newspaper Print or Digital–Past Week 54% 65% 71% 78% Source: Nielsen Scarborough, USA+ Release 2, 2015 Table 2. The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. On a global basis, although print newspaper ad spend fell by 7.5%, circulation increased by a solid 4.9%. A recent study (Chyi & Tenenboim, 2017) reconfirmed these findings with 51 major U.S. newspapers' online and print in-market readership data (collected by Nielsen Scarborough in 2007, 2011. Scarborough Research, the leading authority for newspaper audience ratings and consumer behavior, announced that Kathy Beitler has joined the company to lead client services for its newspaper custom research division. All Rights Reserved. As digital media have gained in prominence, newspapers have attracted younger readers. Scarborough Research, the leading authority for newspaper audience ratings and consumer behavior, announced that Kathy Beitler has joined the company to lead client services for its newspaper custom research division. Fifty-seven ... Nielsen Scarborough, USA-Release 2, 2015 No matter your industry, you need to understand what motivates consumers to watch what they watch and buy what they buy. (March 3, 2016). According to the study, 81% of monthly newspaper readers engage with a print product. Average Audience TV Average Half Hour Viewership But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. In fact, digital newspaper paper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000. We partner with local businesses to identify opportunities, develop customized, holistic, data-driven strategies and deliver measurable outcomes. To learn more about the specific methodology employed in your market, contact your local Nielsen representative. 1. Scarborough found that newspaper website audience is growing and is compensating for some of … Understand this unique demographic with the actionable insights delivered by Nielsen Scarborough Hispanic Market Studies analyzing local markets with the most heavily concentrated Hispanic populations. With Nielsen Scarborough, you can examine consumer habits in areas such as: Nielsen Scarborough has been measuring media, retail and lifestyle habits on a national and local level for more than 40 years. Ever hear the phrase “print is dead”? The study included a trend of newspaper website audiences among the top 50 local markets, as well as interviews with newspaper executives about their websites. Newspaper readers are still educated and affluent, but their ages are more reflective of the general population than they have been in the past. Compared to previous decades, younger readers now account for a greater percentage of newspaper readers. Scarborough local, regional and national datasets are encoded with most popular segmentation schemes, including PRIZM, Personicx, Mosaic and more. Data and trends about key sectors in the U.S. news media industry Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry.